Senior Product Designer with 15+ years’ experience across FinTech, SaaS, and MedTech. I design and deliver end-to-end digital products, using AI as a practical tool to accelerate insight, iteration, and decision-making.
Led UX/UI design for FlexiPay and card-based instalment products, focused on improving repayment clarity, trust, and usability for SME customers. Worked closely with product, engineering, and data to validate concepts through prototyping and testing, helping move complex financial mechanics into production-ready flows that balanced risk, regulation, and commercial impact.
Partnered with product and engineering to redesign key areas of Remitly’s send flow, improving transfer speed clarity and decision confidence at scale. Led end-to-end UX for a cross-market loyalty MVP, validating engagement and repeat-use hypotheses through user testing. Focused on transparency, behavioural nudges, and incremental gains in conversion and retention across high-traffic flows.
Founded and built BoshBets as a self-initiated product to validate a creator-led subscription model. Owned product strategy, UX/UI, branding, App Store launch, and growth. Grew the platform to 10,000 users within 12 months, validated recurring revenue, and achieved a six-figure acquisition offer — demonstrating end-to-end product thinking under real commercial constraints.
Product & UX
Systems & Scale
Collaboration & Delivery
