Designing a connected pet health experience for owners and vets

Enterprise Growth & optimisation MedTech Product discovery Product strategy Prototyping & validation SaaS UX / UI

Project in brief

Led UX/UI design across web and mobile, applying a scalable design system to support product growth.

Fragmented interfaces and PDF-based tools limited usability, consistency, and scalability.

Aligning complex healthcare workflows with a unified, mobile-first design system.

A cohesive, scalable platform with improved usability and a strong foundation for future development.

Boehringer Ingelheim Gunther Soto

Graham was a key contributor to the success of this project, working seamlessly across a predominantly German engineering team while based in the UK. He communicated complex design decisions clearly, built strong relationships quickly, and collaborated effectively across language and cultural differences.

His ability to align design intent with technical constraints helped the team move fast without sacrificing quality, and his structured, thoughtful approach made him a trusted partner to both product and engineering throughout the engagement.

My Role

I led UX/UI design across the Boehringer Ingelheim pet health platform, applying a scalable design system to support both mobile and web products. My role spanned discovery, audit, information architecture, and end-to-end interface design to ensure the product could evolve consistently across multiple touchpoints.

End-to-end experience mapping across owner and vet journeys

Problem

The existing product ecosystem lacked consistency and scalability. Core tools were delivered as PDFs or fragmented interfaces, resulting in poor mobile usability, duplicated design patterns, and limited ability to extend the product as new features were introduced.

This fragmentation made it difficult for veterinary professionals and pet owners to manage reminders, track pet health data, and access key information in a clear, intuitive way.

Fragmented pet health experiences across disconnected tools

Challenges

Inconsistent UI patterns across website and mobile app
PDF-based tools not optimised for mobile or interaction
Limited design system foundations, slowing iteration and scale
Complex user needs, balancing pet owners, vets, and enterprise stakeholders
Regulated healthcare environment, requiring clarity, accuracy, and trust

Balancing clinical accuracy with accessible mobile UX

Outcome

Conducted a discovery audit of the existing website, mobile app, and design library to identify UX and UI inconsistencies
Re-structured content architecture to better support mobile-first usage
Designed and applied a scalable design system to unify patterns across web and app
Redesigned key journeys including:
- Notifications and reminders
- Weight tracking and health monitoring
- Calendar-based scheduling and confirmation flows
Rebuilt previously static PDF tools into fully responsive, interactive interfaces
Ensured accessibility, clarity, and ease of use for both pet owners and veterinary professional

Improved usability across mobile and web through consistent patterns and layouts
Transformed static tools into interactive, mobile-optimised experiences
Created a stronger foundation for future feature development across the pet health platform

Improved comprehension of complex health information
Reduced cognitive load for pet owners managing ongoing care
Stronger accessibility and compliance alignment
Clear foundation for scaling across web and mobile platforms