SEARCH AND PRESS ENTER

Project in brief

I led UX design and wireframing during a two-week sprint, shaping single- and multi-site venue experiences for Music Concierge’s mobile app.

Venues needed better control over curated music playlists, with a solution that could scale from single locations to large multi-site organisations.

Designing intuitive controls, validating feasibility quickly, and supporting up to 700 venues within a tight delivery window.

A flexible app experience that empowered venues to shape in-venue sound while maintaining brand consistency across single and multi-site operations.

Music Concierge Tom Maxwell

Working with Graham was straightforward and highly effective. He joined us for a focused sprint and quickly helped shape a user experience that worked for both single venues and large multi-site clients.

Graham brought clarity, structure, and strong UX thinking to the project, making collaboration easy and progress fast. We’d happily work with him again.

My role

I collaborated with the Music Concierge team during a focused two-week sprint to design a mobile app that gives hospitality and retail venues greater control over their in-venue music experience. My role covered UX design, wireframing, prototyping, and validation of both single-site and multi-site use cases.

User flows and client request journey mapping

Problem

Venues needed a simple but powerful way to control curated playlists across locations, while preserving Music Concierge’s brand-led approach to sound. Existing solutions lacked flexibility for different venue sizes and did not scale easily from single locations to large multi-site operations.

Request and playlist management experience

Challenges

The project needed to balance speed, usability, and scalability within a tight timeframe. Key challenges included:

  1. Designing intuitive playlist controls that allowed venues to influence mood without breaking curated experiences.
  2. Supporting both single-site users and organisations managing hundreds of venues.
  3. Validating feasibility quickly using lightweight tools and remote collaboration.

Venue-side playlist controls and moderation tools

Outcome

The resulting app delivered a flexible, scalable solution that supported both individual venues and organisations managing up to 700 locations.

By prioritising user control, clarity, and scalability, the Music Concierge app enabled venues to tailor their music experience while maintaining brand consistency — enhancing engagement and supporting repeat visits across hospitality and retail environments.

Multi-venue music request and selection interface

© Allinghams Creative and Media Limited 2026